Our Story
Founded in late 2021, ecoToken embarked on a clear mission: to assist small-scale environmental projects and technologies with potentially outsized impacts to realize their potential. Our approach focuses on generating and tokenizing environmental credits, offering a solution to the prohibitively high costs smaller projects face in creating credits within the existing system – rendering them economically unviable.
Initial Efforts
Our initial efforts involved launching multiple pilot projects and issuing ecoCredits to kickstart the cycle. We prioritized water treatment projects, identifying a significant opportunity to develop water credit markets. However, we soon recognized the need for further infrastructure development to turn these aspirations into reality.
Identified Challenges
Complexity in Offsetting
We aim to simplify offsetting, making it accessible for anyone. Our goal is to integrate the environmental impact of offsetting into on-chain identities.
- Future rewards for participants in offsetting
- Promote economic sustainability of ecological impacts
- Incorporate universal and high quality verification for each offset
Fragmentation and Opacity in Traditional ecoCredit Markets
ecoLedger introduces comprehensive ecoCredit interoperability as our solution. It enables smooth ecoCredit transactions across multiple blockchains with a clear, verifiable transaction record. This record aligns with the initiation registry, serving as a secondary proof of the credit’s location and ownership for its retirement. We believe this is crucial for achieving full ecoCredit interoperability.
- Access ecoCredits from various sources
- Verification of ecoCredits across blockchains
- Allows projects to utilize ecoLedger for new ecoCredit integrations
What Does ecoToken Do?
We connect businesses and individuals to economically viable environmental projects with high-quality credits through our on-chain platform. By introducing new revenue streams to environmental projects and endorsing novel, scalable technologies with a significant potential to positively impact our planet, we are able to make environmental regeneration economically viable.
Our Products
ecoLedger
A decentralized record that notes all environmental credits listed, sold, and retired on various blockchains. The ecoLedger provides transparency to the flow of credits across blockchains, preventing overselling and ensuring transactional integrity.
ecoToken dapp
A user interface that adds functionality to the ecoLedger. It permits the sale of various ecocredit types across multiple blockchains, issues NFT Impact Certificates, supports Impact Scoreboards, and application integrations.
The ecoToken Team
James Bettauer
CEO & Co-Founder
James, an entrepreneur deeply involved in ReFi and Tokenized Real World Assets, particularly in the water sector, founded the ecoToken mission after a career in professional athletics. His understanding of sustainability is rooted in his masters thesis on carbon credits, and he also holds an MBA.
Forrest Rohr
COO & Sales Lead
Over a decade of experience in sales and management. He has managed and trained over 1,000 sales representatives and 25 sales managers throughout Canada. He recently came off of building a sales team of fifty in eighteen months.
Alexander Paredes
CTO
Over 15 years of experience leading web application development in both the private and public sectors. He specializes in using agile methodologies to craft scalable software solutions, optimize cloud infrastructure, and foster high-performing teams.
Kerstin Butzelaar
Marketing Manager
Kerstin is a communications and marketing professional with a background in tech and investor relations. She has extensive experience in public relations and crisis management.